Barbie Now is Barbie WOW!
Just in time for my 6-year-old’s budding interest in fashion design, Mattel has launched a new campaign for its iconic doll: “See What Happens When You Play With Barbie.” To kick-off this new campaign, Mattel invited a few celebrities and bloggers (including me!) to bring their daughters to the grand opening of its Barbie Dream Closet, a pink-carpeted, jewel-encrusted, interactive installation launched in New York City during the Mercedes-Benz Fashion Week.
I will say this: Barbie has outdone herself! Once my daughter got over the awe of mingling with real, live “Barbies” and I got over the awe of mingling with real, live celebrities (Brooke Shields!), we spoke with real, live fashion designers. My daughter learned about mood boards and mixing patterns and textures. With her engrossed in crafting dresses for her Barbies at home, I was able to soak in the Barbie decorations – two stories of all things pink and pretty, complete with a balcony reminiscent of the Barbie Dream House. Even to this mom, who can’t tell a Marc Jacobs from a Michael Kors, the whole experience was fun, dazzling, and surprising. The main focal point of the Barbie Dream Closet is a new augmented reality technology that allows a user to stand in front of a mirror of sorts and have Barbie’s outfits “fitted” onto that user. Imagine my daughter’s delight at trying on Barbie’s Diamond Castle ballgown or her Fairytopia wings. She was very proud to show her younger sister the pictures when we returned home. And thankfully, I didn’t have to run into NYC again so my younger daughter could try on pretty, pink, shiny things. Barbie’s online presence has gotten a facelift (no pun intended) with the launch of BarbieWow.com. Barbie fans can “try on” the same outfits that they see on their dolls – a web cam is needed! — or create Barbie fashion collages.
I would like to think that this experience educated my daughter about the fashion industry. But I’m okay if it was just an afternoon of dress-up and make-believe. After all, I was once a 6-year-old with a Barbie too.
Disclosure: Kristen was not compensated to write this post, but was invited to the Barbie Dream House press event and received a gift bag including some Barbie merchandise. As always, all opinions expressed in this post are her own.